A career guide for Digital Marketing professionals. After implementing technology in all sectors, the advertising techniques got changed a lot. If coming to internet advertising there are several platforms like Facebook, Twitter, Blogs, E-commerce, Mobiles, and all Social media platforms.
SEO and SMM are the major parts of Digital Marketing, because there billions of users searching on Search Engines, and still crores of people using Facebook in their daily life. So, top companies to startup companies are looking for Digital Marketing Experts.
Coming Digital Marketing, this is a latest growing career in IT sector, because every company needs a Digital Marketer to promote their products.
The digital marketing includes SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), and E-mail Marketing. Digital Marketer growth depends on his/her experience and skills.
The digital market is completely different from traditional marketing like TV’s, Radio’s, banners, and hoardings. The main specialty of digital marketing is we can display ads on interest’s basis, search history basis, location basis, and retargeting basis. Hence all companies recruiting Digital Marketers to implement Digital Marketing.
Social media marketing is the key to Digital Marketing. Implementing interest based and retargeting ads are very useful in social media marketing.
Facebook is the king of social media marketing because still there are billions of users using Facebook in their daily life. Some Popular topics of social media platforms are Entertainment, Bollywood, Celebrities, Cricket, and Sports.
Digital Marketing professional and who aspire to become Digital Marketers have to aware of Social Media, Mobile Marketing, Email marketing, copywriting and blogging. These skills may use to promote products, writing reviews, and run social media campaigns.
Job Profiles for Digital Marketers:
Digital Marketers needs some specific skills to get better results. Some of the required listed below, which will give you an idea of Digital Marketing career. Read until the end. visit our digital marketing page.
Search Engine Optimization (SEO)
In Digital Marketing the key to success is Search Engine Optimization (SEO). An SEO expert has to increase a particular website ranking and traffic. SEO is to optimize content and get the website in a top list of search engines like Google and Bing. Backlinko.com will help beginners in SEO.
Search Engine Marketing (SEM)
Google Adwords and Bing Ads is the best for SEM, this can promote your website in search results. If compared to Social Media Marketing Search Engine Marketing is little costly due to demand between promoters.
Social Media Marketing (SMM)
Especially in social media marketing, promoters can use online communities, social networks like Facebook, twitter, LinkedIn. This is the creative way to promote online. Report analysis, targeting audience, niche of the products will impact the result. A good optimized ad can give good results, to get knowledge on this need to run some different social media promotions.
Email Marketing is one of the old and better ways to promote products on internet. Sending weekly monthly newsletters, sending latest product updates along with affiliate link is the better way to promote products online. This is the cheapest marketing and hardest to get email subscribers.
This is the Smartphone era, Smartphone users are increasing. Free data plans and low price tags attracting users to buy a Smartphone. Now, Mobile advertising is the top trend in India.
Web analytics are key for Digital Marketing. Because Web Analytics can analyze website traffic and user behavior. For example this report shows traffic details, user location, user behavior, how much user spending time on a particular page. Also shows, user navigation, landing pages and exit pages of site.
Copywriter/Conversion rate optimizer
Copywriters demand is growing because they can generate content and make presentations to attract readers. If you are good copywriter you can become freelance writer. Copywriters are very useful in Search engine optimization (SEO) and Search engine marketing (SEM).
Digital Marketing Courses in India
Learning Digital Marketing courses form IIM-Banglore, Lucknow, ISB-Hyderabad and Sikkim Manipal University to enter in this career. Also, some private institutions are providing digital marketing courses in India.
Some of best and well known institutes are Digital Vidya, Delhi School of Digital Marketing. Interested candidates may learn from internet, there are several videos on Youtube which will explain and teach Digital Marketing.
Note: Running a blog doing some social media promotions and analyzing results will improve your Digital Marketing skills.
Demand for Digital Marketers and Salaries:
In these days all sectors need needs expertise digital marketers. Hence the demand for Digital marketers has grown up day by day. For example, if consider 2016 LinkedIn listed jobs mostly there are 25% for digital marketers, this will show the demand for Digital Marketing career.
There are huge opening in Advertising agencies, MNC’s, Marketing Companies, Tourism and etc…
Fresher does get monthly 25,000 to 6 lakhs salary per year. Basis on their performance and experience they will get up to 20 to 40 lakhs per year.